3D Motion Graphic - Chagee

3D Motion Graphic

Idea Rationale

The whole project is based on Chinese style and tea leaf, creating a 3D motion graphic product film for Chagee. From the moment the tea is poured, it travels wonderfully through a variety of landscapes and environments, eventually returning to its container. On its journey, the tea leaf encounters a myriad of elements synonymous with traditional tea culture, including ornate tea canisters, fragrant tea leaves and the hustle and bustle of bustling markets. Each encounter is an opportunity for exploration and discovery.

Storyboard

Moodboard

Progress

Styleframes