Lives

Lives is the result of a fictional collaboration between typographer Ahn Sang-Soo and jeans brand Levi's. For a little over a month, I designed this clothing collection, as well as its print and digital communication.

The aim of the collection was to raise awareness of illiteracy, a cause dear to the typographer's heart. Simplicity and legibility were the watchwords!

The collection was accompanied by a fashion show to raise funds for the Global Alliance for Literacy. In addition to this event, workshops were organized in Levi's boutiques.

So I designed the outfits for the fashion show staff as well as for the store.

Print communication included posters, flyers, event tickets, stickers for store fronts and a card game for learning to read.

Digital communications included posts on the Instagram, Meta and X social networks, a newsletter, a responsive website and a short mobile video.