Gynê - Female Contraception

GYNÊ - Female Contraception

As part of my studies, I undertook a project on female contraception. After completing a professional dissertation to fully explore my subject, I decided to provide a design solution to the issues related to contraceptive education. Over the course of nearly two months, I developed a solution aimed at informing and guiding women towards contraception suited to their needs. I aimed to cover my subject from all angles, addressing the print, digital, and marketing aspects.

Gynê is a project aimed at revolutionizing contraceptive prescriptions for women. While 71% of women in France use a contraceptive method, many of them are poorly informed and inadequately supported in their prescriptions. Gynê offers an alternative to this situation and aims to improve the contraceptive prescription experience for women aged 15 to 30, based on their needs and preferences.

The idea behind this project is to provide access to as many women as possible between the ages of 15 and 30 by creating a web platform that connects them directly with midwives for contraception consultations. Additionally, the patient receives an educational box at home containing various brochures and 3D models (IUD, implant, etc.), allowing her to learn more about fertility control methods. To cover all aspects of the topic, the Gynê project also provides women with an Instagram account that shares various information. I have also created promotional items to support the project's communication, including a tote bag and stickers with engaging phrases, directing people to the brand's Instagram account. Gynê, through its online medical platform and personalized box, offers women the opportunity to tailor their contraception to their needs and preferences.

Discover the website on Figma

The school allowed me to be mentored the day before my presentation to a jury of Parisian advertising and design professionals. Discover the setup of my presentation stand.