Sola: MBTI Brews

SOLA is a fictional beer brand based on the MBTI quiz, an introspective self-report questionnaire indicating the differing psychological preferences in how people perceive the world and make decisions. SOLA brings you the perfect palette for your palate, creating brews for every type of YOU. 

A study in contrasts, I chose the theme, and created labels, print-ready packaging, and collateral keeping in mind the theme as well as the the brand audience.