bitume

THE PROJECT

Completed as part of a one-week workshop dedicated to the creation of a fictional design agency, the project provided an opportunity to practice copywriting, digital design, and entrepreneurship.

THE PROCESS

I worked according to a strict timeline; the first few days were dedicated to designing the agency, defining its values and target audience, then I created a moodboard of graphic inspirations. Next, I developed my brand guidelines, which allowed me to create a print medium as well as a desktop website.

THE MOODBOARD

THE GRAPHIC CHART

I designed an effective and striking brand identity, aligned with the graphic codes of a young and bold creative scene. The identity includes a powerful lettered logo, with a condensed version for smaller elements. This logo is complemented by a hand-drawn flower motif that punctuates all our materials. The primary colors, black and white, are enhanced by two vibrant and dynamic accent colors.

THE WEBSITE

The website serves as the agency's showcase. It features the agency's story, its scope of work, and a portfolio of completed projects.