Kai's Portfolio
Welcome to my portfolio ! Step into a world where brands aren't just logos ; they're stories waiting to be told. At the heart of this portfolio lies a passion for illustration, especially of characters, infusing each brand with personality, charm, and a touch of whimsy. #ESMA
Hello there !
As a junior Graphic Designer, this entry showcases the various projects I've executed over the years since I began my practice. #ESMA
| Table of Contents
1. Branding | Papito
2. Poster | Le Jour de la Nuit
3. Branding | Mojo
4. Logo | Les Méduses
| Papito
Opening of a butcher shop in downtown Montpellier.
How can a butcher shop stand out in a saturated market while incorporating modernity?
The brand identity of Boucherie Papito is based on simple values: warmth, modernity, and friendliness. The red color evokes high-quality meats and the authentic flavors that we aim to convey. The goal is to create a brand image that highlights tradition, simplicity, and human warmth.
| Mascots
Mascots have been added to the visual identity of Papito to energize the image of the butcher shop and create an emotional connection with its customers, thus facilitating identification and loyalty.
Additionally, the representation of a family reinforces traditional and familial values, which are often associated with quality, trust, and authenticity in the food industry.
| Le Jour de la Nuit
Le Jour de la Nuit is a major national event aimed at raising awareness about light pollution, organized annually by the association Agir pour l'environnement.
The purpose of this poster was to specifically raise awareness about the disappearance of nocturnal animals by highlighting the negative impact of light pollution on their natural habitat and living habits.
The dominant dark blue is used to show their invisibility within their natural habitat and their ability to blend into the darkness.
| Mojo
Mojo is a gin brand launched by the managers of a gin bar in Montpellier.
How can a new gin brand from the south of France be effectively positioned to attract and retain customers while standing out in a saturated market?
The visual identity of the Mojo gin bottle effectively communicates the sensory discovery of a new taste, as well as the delicacy and refinement of the product. The choice of green as the main color, combined with natural design elements, creates an impression of superior quality.
| Les Méduses
In Montpellier, a new women's ice hockey team has been formed, temporarily named after the city's iconic men's team, the Vipers.
How can this new women's hockey team in Montpellier be integrated by leveraging its connection with the Vipers ?
The choice of Medusa's head was made due to its association with the destructive power of feminine anger in contemporary culture, as well as a symbol of female strength. Additionally, the snakes representing her companions provided an effective parallel with the men's team, the Vipers, who should appear as allies, not competitors to the women's team.
Bye there !
#ESMA
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