Netflix: Explore the universe (3D motion graphics)

Introduction

This project is a dynamic 30-second 3D motion graphics aimed at promoting the online streaming platform, Netflix. Using Netflix's slogan, "See What's Next," as a foundation, this video showcases the fun and dynamic vibe that Netflix has created for its viewers. By utilizing a first-person view, the motion graphics allow viewers to deeply immerse themselves in exploring the original content series developed by Netflix.

The video highlights the diversity and excitement of Netflix's offerings by featuring iconic elements from popular series such as "One Piece (TV series)" "Wednesday" and "Squid Game." The motion graphics blend these unique narratives, creating an engaging experience that embodies the essence of Netflix's commitment to innovative storytelling. Through this project, viewers are invited to dive into the rich and varied world of Netflix, where every story promises a new adventure.

Styleframe

The animation begins in a living room, paying tribute to Netflix's original series "Stranger Things." A videotape is inserted, evoking the vintage ambiance of the 1980s, the era in which “Stranger things” series is set. Viewers are then drawn into the television through the Netflix’s classic introduction, leading to a red door that symbolizes the inception of Netflix's content exploration. In the space scene, various planets represent different TV series, while rockets symbolize users simultaneously engaging in this exploration. This metaphor highlights Netflix's diverse range of genres, offering viewers the ability to choose their preferred content. After the exploration, the animation concludes with the ejection of the videotape, creating a loop that underscores Netflix's ongoing journey in content creation.

Final Animation

Concept board

Thanks for watching!

Lastly, I would like to extend my sincere appreciation to my lecturer, Mr. Jeremy for the invaluable support and guidance throughout the creation of this animation video.