HARMONIOUS LUCIDITY
This concept is inspired by the extraordinary clarity of the gemstone' selection of Graff. It is one of the jewelry brands which has the right of first refusal to select raw materials. Therefore, all diamonds from Graff are flawless, pure and nearly no inclusions at all, it’s just like the lucid crystal-clear water.
A Retail Project for Graff.
CLIENT BRIEF : GRAFF
A British multinational jeweler based in London. It was founded by British jeweler Laurence Graff in 1960. A vertically integrated company, Graff operations comprise the design, manufacture and retail distribution of jewelry and watches. It has over 50 stores around the world including New York, Las Vegas, Melbourne, Monte Carlo, Courchevel, Kyiv, Beijing and Taipei. GRAFF has corporate offices in London, New York, Geneva, Hong Kong and Tokyo. Graff's bi-annual magazine "Graffiti' was launched in 2009 and is distributed to Graff's customers in both English and Simplified Chinese characters.
This concept is inspired by the extraordinary clarity of the gemstones selection of Graff. It is one of the jewelry brand which has the right of first refusal to select raw materials. Therefore, every diamonds from Graff are flawless, pure and nearly no inclusions at all, it’s just like the lucid crystal clear river water.
DISCUSSION COUNTER
CONSULTATION COUNTER
RECEPTION COUNTER
BILLBOARD AREA
JEWELRY DISPLAY AREA
WAITING LOUNGE
WAITING LOUNGE SIDE VIEW
CUSTOMIZED DIAMOND SEATS
VIP DISCUSSION ROOM
VIP DISCUSSION ROOM SIDE VIEW
CRYSTAL GARDEN
EXTERIOR
CONCEPT DEVELOPMENT
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