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Motion Graphics Designs
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Motion Graphics Designs

Tan Zi Qi
by ziqitan on 18 May 2024 for Rookie Awards 2024

The 3D motion graphic immerses viewers in the Wizarding World by capturing Honeydukes' colorful candies, charming interior, and magical holiday ambiance. The 2D motion graphic humorously reminds audiences to silence their phones in cinemas using the Squid Game theme.

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3D Motion Graphics

"Ho~Ho~Ho~ Merry Christmas! Step into the enchanting world of Honeydukes this holiday season..."

Introduction

This is a 3D motion graphic that can vividly capture the Honeydukes shop's colorful and eclectic assortment of candies, its charming interior, and the magical ambiance of Wizarding World during the holidays. This immersive visual experience draws us into the magical world, making us feel like part of it, which symbolizing joy, community and youth.

In the Wizarding World, Honeydukes is one of the most famous magical candy shop which people will pay a visit to, especially on Christmas Day. This theme want to explore the fans’ favourite candy shop together it can engage fans with nostalgia and emotional connection to the Magical World. Besides than famous, the key points the shop is unique is the uniqueness of the candies they sell that are unlike anything found in the Muggle World. For example, Every Flavors Beans have many weird flavors and the chocolate which appearance looks like frog can truly alive and jump away. Through this video, viewers can immerse themselves in the enchanting atmosphere of Honeydukes, evoking fond memories and sparking the imagination with its whimsical charm.

Storyboard 

Moodboard

Modelling Progress

Blender: Models and animations are created in Blender.

Adobe After Effects: Video editing tasks, such as color correction, are done in After Effects to enhance the Wizarding World atmosphere.

Style Frames

Final Outcome

2D Motion Graphic

"Stay silent and avoid elimination—mute your phones to ensure everyone enjoys the movie ..."

Introduction

This 2D motion graphic wants to create a humorous reminder video to silence cell phones before movie screenings. The Squid Game theme series' intense and suspenseful nature helps emphasize the importance of avoiding disruptions in cinema. The gripping atmosphere of Squid Game captures viewers' attention, ensuring they focus on and absorb the message. 

The recognizable elements of Squid Game like Honeycomb Challenge add a memorable and humorous twist to the reminder. By contrasting the high-stakes scenarios of the series with the simple act of silencing a phone, the message becomes both engaging and unforgettable. Additionally, the emotional resonance of the show underscores the disruption caused by a phone ringing during pivotal scenes, reinforcing the importance of silencing phones in the cinema. The dramatic tension highlights the need for a quiet, distraction-free environment to fully appreciate emotional and suspenseful moments, making audiences more willing to comply with the request.

Storyboard 

Moodboard & References

Work Development

Adobe Illustration

The perspective of the character in the sketch is off, I adjusted the perspective to be more from above looking down.

The top picture is the initial design of the frame, but it is too simple, and the color is not good. So I have added details to the popcorn and the surroundings. The colors have been changed to a more harmonious palette according to the previous style frame.

I have chosen another suitable typeface related to Squid Game and added a biscuit base for the phone to make the design more aligned with the Squid Game theme.

Adobe After Effects

Effect: Glitch and displacement map.

The glitch effect was used as a transition; this effect can create a sense of distortion and unpredictability, enhancing the visual impact and aligning with the theme's unsettling atmosphere.

Effect: Camera Lens Blur

There is some blurriness effect when open eyes, to make it feel more like reality.

Style Frames

Final Outcome


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